"Integrating Site App Pro allows us to offer more timely support to our clients through real time reporting. This partnership enables us to add significant value to our service"
- Sara Crawford
When Tracey Murphy founded Safewise back in 2008, she knew that small and medium businesses needed more than cookie-cutter safety programs. They needed systems that mould around the way they worked, not the other way around.
Over 15 years later, Safewise is now a close-knit, woman-led team of four (Tracey, Sara, Michélle, and Ann), working across every industry you can think of. From hairdressers to engineers, schools to construction, they bring clarity to compliance.
They now support over 80 actively managed clients and hundreds more through tailored, self-managed systems. But their values have never changed:
“We pride ourselves on writing tailored health and safety systems specific to each client that are easy to understand, implement and manage.”
Safewise’s approach is calm, responsive, and just; human. They’re not here to grab the check and disappear. They’re here to listen, guide, and stand by their clients long-term.
Their motto?“Where safety is no accident”
For many of Safewise’s clients, health and safety isn’t second nature. They’re running busy workshops, classrooms, or construction sites, often without dedicated safety staff. What they need is someone who gets it, doesn’t overcomplicate things, and genuinely cares about the outcome.
That’s where Safewise stands apart.
Whether it’s explaining a risk assessment in plain language, writing a custom SOP, or preparing a business for its first real audit, Safewise brings ‘calm and collective’ to a whole new level.
And because they work across such a wide range of industries, they’ve developed a unique ability to adapt. Not just to businesses, but to people. That’s why their clients stay. And why they’re trusted by hundreds of kiwi’s nationwide.
As Safewise’s client base grew, the limitations of paper-based systems became more obvious. Clients were doing the work, but the paperwork was slowing them down. And Safewise was spending more time chasing forms than delivering value.
Tracey had seen it coming. She’d been thinking about digital solutions for years, so much so that she even explored starting her own software company. Her goal? To build a tool that would help clients manage their systems more easily and keep health and safety practical. But with a small team and no technical co-founder, that vision had to be put on hold.
“We just wanted to simplify processes that could be accessed and navigated easily by the teams doing the work.”
That’s when Site App Pro entered the picture. And for Tracey, it felt like the solution she’d been imagining all along.
Sara noted what stood out wasn’t just the platform itself, but how adaptable it was across different industries, and how responsive the Site App Pro team was to feedback.
“We struggled to find an app that met our needs across so many industries. What we really valued was that you listened to us.”
What began as a way to reduce paperwork quickly became an integral part of how Safewise supports and empowers their clients.
For Safewise, success isn’t just about ticking boxes, it’s about creating confidence. Confidence for clients that they’re doing things right. Confidence that their teams are engaged. And confidence that if an auditor or inspector came calling, the evidence is there; clear, accessible, and complete.
That’s where the partnership really shines. By combining Safewise’s tailored systems with Site App Pro’s digital backbone, clients are better equipped to stay on top of their safety processes, without the admin drag.
Take a NZ leading residential builder Safewise works with. Previously, their auditing happened quarterly, meaning evidence gathering often came down to the wire. Now, with Safewise's support and Site App Pro in place, they’re running monthly internal audits, supported by:
It’s no longer about chasing paperwork. It’s about enabling better conversations, smarter support, and stronger safety cultures.
“Site App Pro has become an integral part of how we support clients. The synergy between our services and your technology has helped us deliver better systems with less friction.”
Going digital wasn’t a new idea for Safewise. They’d been exploring it for a long time, because they knew that for their clients, especially those without in-house safety teams, paperwork could be a real barrier to doing safety well.
But finding a platform that actually supported the way they worked? That took time.
Site App Pro stood out not because it promised to heavily assist what they were doing, but because it enhanced it. The takeaway? You don’t need to give up your independence to scale your impact. The right platform should complement your work, not complicate it.
With Site App Pro, Safewise can deliver the same tailored service they’re known for, but with more efficiency, better visibility, and tools that keep clients engaged and accountable day to day.
“We didn’t need something flashy. We needed something practical. And you listened.”
Keen to learn a bit more about what the team at Safewise do? Check out how they’re helping businesses just like you create safer workplaces here:
Visit SafewiseIf you’re a health and safety consultant looking to offer more value to your clients, we’d love to hear from you. Like Safewise, you bring the expertise. We’ll power the process.
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