CASE STUDY

Safe Space

Safe Space x Site App Pro: A Scalable Approach to Health & Safety Consulting

Industry:  
Business Consulting & Services / Construction & Manufacturing
Founded:  
2021
Location:  
Hibiscus Coast, Auckland
Service Location:  
Nationwide

Key Outcomes

  • Enabled continuous platform improvement through field with Safe Space playing a direct role in shaping how Site App Pro evolves for real-world use.
  • Transformed client delivery through digital enablement, helping Safe Space replace manual systems with scalable, easy-to-use tools that meet each client’s needs.
  • Improved safety engagement and compliance outcomes, by pairing expert consultancy with intuitive technology designed for everyday use.
"Our clients’ success is the foundation of our own. Having Site App Pro on board to help deliver effective systems that truly work for our clients is always a win in my book."

- James Bamford

A consultancy that leads with purpose

When James Bamford founded Safe Space back in 2021, he set out to do more than start another health and safety consultancy. He was addressing a challenge he had seen again and again: businesses wanting to do the right thing, but unsure where to start when it came to health and safety.

From the outset, James took a distinctly people-focused approach. Built on trust, strong relationships, and long-term thinking, Safe Space was designed to be more than a service provider. The team doesn’t simply hand over templates or pre-built checklists, instead they work closely alongside their clients, becoming part of the business and helping to embed safety into their everyday operations.

“We focus on building dependable, long-term partnerships that strengthen business performance through excellence in Health & Safety practices,” James explains.

“Our customer-centric approach means we measure our success by the client’s success.


Today, Safe Space supports clients across construction, manufacturing, horticulture, healthcare, and many other professional services. Regardless of the industry, their goal remains the same: make compliance practical, ensure the systems work in the real world, and help to ensure people get home safe each day.

Turning legislation into action

For many businesses, health and safety compliance can feel like a grey area. New Zealand’s legislation is intentionally flexible (which has its benefits), but it can also leave business owners unsure of what’s actually required.

This is where Safe Space brings clarity to the mix. Rather than relying on one-size-fits-all solutions, James and his team tailor their approach to each client. They take the time to understand how a business operates, then build out plans that are not only compliant but realistic and easy to follow.

“A general understanding of the requirements for complying with the Act, relevant legislation, and associated best practice documents is essential for any business,” says James.

“While some PCBUs may find this straightforward, others may struggle with the varying interpretations of a goal-setting legislation. Safe Space provides a tailored solution that simplifies this process, making compliance more accessible.”

For clients, that often means turning uncertainty into confidence, and turning theory into practice.

The digital opportunity

As Safe Space grew, so did the need to streamline how systems were delivered and maintained across multiple clients and sites. James recognised that traditional, paper-based processes were becoming a barrier not just to efficiency, but to engagement.

What his clients needed wasn’t more documentation, it was better access, simpler tools, and clearer systems that teams could actually use day-to-day without friction.

“We just wanted to simplify processes that can be accessed and navigated by the work teams with ease.”


That’s when the idea of going digital became more than just a nice-to-have, but rather essential. A centralised platform would allow Safe Space to deliver systems that were easier to use, easier to support, and easier to scale.

“Digitalising the health and safety management system and processes is essential. The days of misplaced paper folders and disorganised documents are behind us.
A centralised digital platform serves as a one-stop shop for all health and safety needs, providing clear benefits to clients while streamlining our ability to manage, support, and respond effectively to their requirements.”


For James, it wasn’t about replacing the personal touch. It was about reinforcing it with the right tools.

Where Site App Pro came in

When we first connected with James, Safe Space was in its early stages, but his vision was already clear. He wasn’t looking for a system that added more complexity. He needed something simple, reliable, and intuitive. Something his clients could actually use on site, without needing a complex manual.

That’s what caught his attention about Site App Pro.

“Site App Pro reached out to me in the early stages of Safe Space’s development. I was immediately impressed by how simple and user-friendly their system was compared to others in the industry,” James says.
“Their service is fast, flexible, and reliable, and we’ve since built a strong, collaborative relationship between our two businesses and the clients we support.”


For us, this wasn’t just another implementation. From the start, it felt like a natural fit: our platform, built to make health and safety easier to manage on the ground, paired with James’s expertise in building systems that truly work in the field.

That shared purpose laid the foundation for a partnership that would go far beyond just software.

From platform to partnership

What started out as a practical software solution, quickly evolved into something more meaningful: a genuine partnership built on mutual respect, open communication, and a shared vision for better health and safety outcomes.

At Safe Space, James and his team bring deep, real-world expertise. They understand the legislative landscape, the industry challenges, and the practical realities of implementing safety systems that actually work in the field. Their role is to guide, advise, and customise solutions that make sense for each business they work with.

At Site App Pro, we bring the technology that helps deliver those solutions at scale. Our platform takes the systems Safe Space designs and makes them easy to access, easy to manage, and easy to adapt in fast-moving work environments.

“To further deliver on my promise to clients—keep it simple, keep it effective—the collaboration between Safe Space and Site App Pro has continued to grow stronger over the past 12 months,” says James.


What makes the partnership work is simple: we don’t try to do each other’s jobs. Safe Space sets the unique strategy, and we provide the tools to bring it to life.Together, we support and elevate each other’s work.

As the partnership has grown, so has the collaboration. James is closely involved in giving feedback on how the platform performs for his clients; what’s working, and where things could be improved. This ongoing dialogue helps us refine and evolve the platform based on real, frontline experience.

“Increased engagement with their team has allowed us to provide regular feedback, highlighting what works well and offering suggestions for improvements to better streamline the platform for our clients.”


In fact, this feedback loop has become a key part of how our platform continues to evolve, ensuring it stays grounded in the needs of the people it serves. A big part of this is driven by our Strategic Partnerships Manager, David Masters, who acts as the
bridge between Safe Space and our product team.

“His proactive approach has made him an invaluable link between me and the design team, driving continued innovation and responsiveness.”


Together, we’re not just implementing systems, we’re helping shape them. And for both of us, that’s where the real impact happens.

Looking Ahead

For James, the future of Safe Space isn’t just about business growth, it’s about helping lead a shift in how health and safety is approached across New Zealand. And with the right software alongside him, that mission feels more achievable than ever.

“I’m passionate about seeing health and safety culture thrive across all industries in New Zealand. My goal is to help lead this movement, with Site App Pro playing a key role in shaping and delivering effective solutions to support this vision.”

As Safe Space continues to expand its impact, we’re committed to growing with them by staying responsive, improving the platform, and supporting consultants like James who are driving real change where it matters most.

Advice for other consultants

When Safe Space was just starting out, James wasn’t sure if partnering with a technology provider was the right move. Like many consultants, he wanted to protect his independence—and wasn’t sure how a collaboration like this would work in practice.

Now, he’s confident it was the right call.

“Initially, I was hesitant to commit to this type of partnership during Safe Space’s early stages, as I wasn’t sure how the collaboration between the two businesses would work,” he says.
“However, I can now say with complete confidence that it was the right decision. The synergy between the technology and compliance aspects has been outstanding, and I’m proud to be part of it.”


His advice to other consultants considering a digital solution? Don’t underestimate the power of the right platform to enhance what you already do best.

“Site App Pro has become an integral part of our business, playing a crucial role in delivering a successful and effective health and safety management platform.”

If you’re focused on building long-term, high-trust relationships with clients, the right partner doesn’t compete with that, it complements it.

Explore Safe Space

Want to learn more about the work James and his team are doing? Check out how they’re helping businesses create safer, stronger workplaces here:

Visit Safe Space

Thinking about digital?

If you’re a health and safety consultant looking to offer more value to your clients, we’d love to hear from you. Like Safe Space, you bring the expertise. We’ll bring the platform.

Chat with David today